ORDER GRANTING DEFENDANTS' MOTION FOR SUMMARY JUDGMENT

ANTHONY J. BATTAGLIA, District Judge.

Presently before the Court is Defendants, the Welk Group, Inc., Welk Resort Group, Inc., Welk Music Group, Inc., and Soleil Communications, Inc., (collectively, "Defendants"), motion for summary judgment, or in the alternative partial summary judgment.1 [Doc. No. 128.] Plaintiff filed an opposition, [Doc. No. 140.], and Defendants filed a reply, [Doc. No. 143]. On September 25, 2012, the Court issued an order setting a supplemental briefing schedule requesting the parties to address the fraudulent prong and unfair prong with respect to Plaintiff's fifth cause of action alleging violation of California's Unfair Competition Law § 17200 et seq. ("UCL").2 On October 9, 2012 Defendants filed a supplemental brief in support of their motion for summary judgment, [Doc. No. 149], and on October 23, 2012, Plaintiff filed his supplemental reply, [Doc. No. 151]. In accordance with Civil Local Rule 7.1.d.1, the Court finds this motion suitable for determination on the papers and without oral argument. For the reasons set forth below, the Court GRANTS Defendants' motion for summary judgment as to all causes of action set forth in Plaintiff's Fourth Amended Complaint ("4AC"). [Doc. No. 58.]

BACKGROUND

This matter is a brought by Plaintiff Hermenegildo "Jay" Martinez ("Plaintiff"), alleging various causes of action stemming from Defendants failure to abate and disclose the presence of mold at the Welk Resort San Diego (the "Resort").3 As the factual record in this case is well developed, the Court relates only those facts essential to the instant motion.4 Plaintiff initially purchased 120,000 Platinum Points from Welk Resort Group, Inc. ("Welk") in 2007, which provided him with the opportunity to stay at Welk resorts around the world or at any other time-share resort that accepts Platinum Points for vacation stays.5 Plaintiff then "upgraded" his 2007 Platinum Points interest in April 2009 to 240,000 Platinum Points. [4AC ¶ 23; Ex. A to the 4AC, p. 24; Ex. B to the 4AC, p. 54.]

At some point during the sales process, Plaintiff asked Welk if the Resort was safe for his son (who previously had cancer and needed a clean environment), and the sales agent assured him the Resort was clean, safe, and well maintained. [See Warren Decl., Ex. 5, pp. 36:20-37:12, 247:25-248:5.] Plaintiff purchased his Platinum Points solely for the purpose of staying at the Welk Resort San Diego, [Martinez Depo., ¶¶ 3-4.], which is located in Escondido, California, and has more than 650 units in three subdivisions: the Lawrence Welk Resort Villas, the Villas on the Green, and the Mountain Villas. [Coogan Decl., ¶ 3.]

During a visit to the Resort in 2009, Plaintiff notified the front desk that his room smelled musty. Welk sent a housekeeper, who cleaned a sink, which apparently fixed the problem. [See id. at 102:9-105:6, 123:7-22.] Plaintiff later went looking for fishing bait in an outside utility closet (thinking it to be a cool, damp location), where he found something that may have been mold, but he could not be certain.6 After Plaintiff stayed at the Resort in 2009, his neighbor (a former Welk employee) told him that there was mold at the Resort. This story troubled Plaintiff because he believed that if mold existed in one unit at the Resort, all 650 units in the 500-acre Welk complex would be uninhabitable, even if the mold were removed. [See Warren Decl., Ex. 5, p. 224:8-14.]

Subsequent to his 2009 stay at the Resort, Plaintiff decided he would never use his points again — either at Welk or any other timeshare resort. Additionally, Plaintiff has not attempted, nor is he willing to attempt, to sell his Platinum Points to another individual, as he does not believe it would be ethical given his knowledge of the extensive mold issues at the Resort. [Martinez Decl., ¶ 8.] Consequently, Plaintiff claims his Platinum Points have diminished in value. [See id. at 139:7-16, 208:23-209:5; Exh. 4, p. 3:24-26; Exh. 1, p. 12:3-27; Exh. 3, p. 8:12-9:24.] Plaintiff sued Defendants for breach of contract, breach of fiduciary duty, negligence, nuisance, breach of the implied warranty of habitability, and for violations of California's Unfair Competition Law ("UCL"). Defendants now seeks summary judgment on all claims, or in the alternative for partial summary judgment.

LEGAL STANDARD

Summary judgment is properly granted when there is no genuine issue as to any material fact such that the moving party is entitled to judgment as matter of law. Fed.R.Civ.P. 56(c). Entry of summary judgment is appropriate "against a party who fails to make a showing sufficient to establish the existence of an element essential to that party's case, and on which that party will bear the burden of proof at trial." Celotex Corp. v. Catrett, 477 U.S. 317, 322, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). The court shall consider all admissible affidavits and supplemental documents submitted on a motion for summary judgment. See Connick v. Teachers Ins. and Annuity Ass'n, 784 F.2d 1018, 1020 (9th Cir.1986).

The moving party has the initial burden of demonstrating that summary judgment is proper. Adickes v. S.H. Kress & Co., 398 U.S. 144, 152, 90 S.Ct. 1598, 26 L.Ed.2d 142 (1970). To avoid summary judgment, the nonmovant cannot rest solely on conclusory allegations. Berg v. Kincheloe, 794 F.2d 457, 459 (9th Cir.1986). Rather, he must present "specific facts showing there is a genuine issue for trial." Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 256, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986). "Finally, if the factual context makes the nonmoving party's claims implausible, that party must come forward with more persuasive evidence than would otherwise be necessary to show that there is a genuine issue for trial." California Architectural Bldg. Prods. v. Franciscan Ceramics, 818 F.2d 1466, 1468 (9th Cir. 1987), cert. denied, 484 U.S. 1006, 108 S.Ct. 698, 98 L.Ed.2d 650 (1988).

The court may not weigh evidence or make credibility determinations on a motion for summary judgment. Quite the opposite, the inferences to be drawn from the underlying facts must be viewed in the light most favorable to the nonmoving party. Anderson, 477 U.S. at 255, 106 S.Ct. 2505; United States v. Diebold, Inc., 369 U.S. 654, 655, 82 S.Ct. 993, 8 L.Ed.2d 176 (1962). The nonmovant's evidence need only be such that a "fair minded jury could return a verdict for [him] on the evidence presented." Anderson, 477 U.S. at 255, 106 S.Ct. 2505. However, in determining whether the nonmovant has met his burden, the court must consider the evidentiary burden imposed upon him by the applicable substantive law. Id. If the nonmovant's evidence is "merely colorable, or is not significantly probative," summary judgment may be granted. Id.

DISCUSSION

Plaintiff's 4AC alleges five causes of action: (1) breach of contract; (2) breach of fiduciary duty; (3) negligence; (4) private nuisance; (5) unfair competition in violation of California Business and Professions Code § 17200 et seq.; and (6) breach of the implied warranty of habitability. [Doc. No. 128.] Defendants contend they are entitled to summary judgment on all claims because Plaintiff cannot prove he was injured as a result of Defendants' conduct. Specifically, Defendants argue Plaintiff has failed to produce any witnesses, any documents, or any evidence to support that his Platinum Points have "lost value." [Doc. No. 128, 8:8-13; Martinez Depo., pp. 176-77.]

I. Breach of Contract

Plaintiff's first cause of action alleges damages stemming from Defendants' alleged breach of the Purchase and Sale Agreement. Plaintiff contends that because he has satisfied all contractual obligations to Welk, by paying for time-share ownership points and all associated fees, and Defendants breached such contract, by failing to abate and disclose the presence of mold, Defendants are liable for "damages consisting of the cost of repairs and replacement, diminutions in value of the time share ownership points, and other associated costs." [FAC ¶ 34.] Defendants move for summary judgment alleging that Plaintiff has failed to identify a specific provision of the Purchase and Sale Agreement that has been breached, has not — directly or indirectly — paid for repair or replacement costs at the Resort since 2009, as he has not paid his annual maintenance fees and is currently $1,480.48 in arrears, [Zorens Decl. ¶ 7], and even if Plaintiff was excused from paying his annual fees, and thus excused from performing under the contract, Plaintiff has failed to establish he was injured as a result of Defendants' conduct.

Specifically, Defendants contend Plaintiff has offered no proof to support his contention that his Platinum Points have diminished in value. In fact, Plaintiff admits that when his Platinum Points "lost value," he means they lost value to him because he is not using them. [Martinez Depo., pp. 208:23-210:11.] To satisfy their burden under Rule 56, Defendants offer external and internal rating system data showing that Welk Resort San Diego has maintained its premier rating since 2006 when the system was implemented, evidencing that Platinum Point Owners have maintained the same trading power since that time. Under this system, owners of Welk Platinum Points can exchange points for stays at non-Welk properties through a timeshare exchange company called Interval International (II). [Ellis Decl., ¶ 5.]7 In 2007, 90,000 Platinum Points converted to one week on the II exchange market for a studio unit; 120,000 Platinum Points converted to one week on the II exchange market for a one-bedroom unit; and 240,000 Platinum Points converted to one week on the exchange market for a two-bedroom unit. [Id.] The same is true today, as the value of Platinum Points through the exchange program has not changed since 2007. [Id.] Therefore, Defendants assert that Plaintiff's damages are either "self-inflicted,"8 as he is unwilling to use his Platinum Points; or speculative, as he has failed to present evidence of diminution of value.

In response, Plaintiff alleges that his damages are not self-inflicted because "he purchased the points specifically for the purpose of staying at Welk Resorts San Diego ... has no interest in staying at any other locations owned and operated by Welk or using his Platinum Points to stay at other resorts ... and purchased the points specifically because he wanted to stay at a place that was clean, safe and well maintained." [Martinez Depo., ¶¶ 3-5, 9.] Plaintiff further alleges that even in the absence of a finding of "actual damages," summary judgment should be denied because nominal damages are still available and recoverable where a breach is shown. [Doc. No. 140, 8-9.]

In California, "[a] cause of action for breach of contract requires proof of the following elements: (1) existence of the contract; (2) plaintiff's performance or excuse for nonperformance; (3) defendant's breach; and (4) damages to plaintiff as a result of the breach." CDF Firefighters v. Maldonado, 158 Cal.App.4th 1226, 1239, 70 Cal.Rptr.3d 667 (2008); Oasis West Realty, LLC v. Goldman, 51 Cal.4th 811, 821, 124 Cal.Rptr.3d 256, 250 P.3d 1115 (2011). To satisfy the damages element a plaintiff must show appreciable and actual damage, that are clearly ascertainable in both their nature and origin. See St. Paul Fire and Marine Ins. Co. v. American Dynasty Surplus Lines Ins., 101 Cal.App.4th 1038, 1060, 124 Cal.Rptr.2d 818 (2d Dist.2002) ("An essential element of a claim for breach of contract are damages resulting from the breach.") (italics omitted); Patent Scaffolding Co. v. William Simpson Const. Co., 256 Cal.App.2d 506, 511, 64 Cal.Rptr. 187 (2d Dist.1967) ("A breach of contract without damage is not actionable."); Cal. Civ.Code § 3301 ("No damages can be recovered for a breach of contract which are not clearly ascertainable in both their nature and origin.").

Here, Plaintiff has failed to produce any evidence as to how he has performed all obligations under the contract or is otherwise excused from performing such obligations. Specifically, although Plaintiff alleges in the 4AC that he has paid all fees associated with his ownership of Platinum Points, Plaintiff fails to dispute that he is currently $1,480.48 in arrears for unpaid annual maintenance fees, or offer any evidence that such amounts should be excused. Accordingly, because Plaintiff acknowledged in his 2009 contract that he is "obligated to pay the Welk Resorts Platinum Owners Association annual maintenance assessments ... [and] failure to pay any such assessment may result in the suspension of use privileges," Plaintiff has failed to establish an essential element of his breach of contract claim.9 See Celotex, 477 U.S. at 331, 106 S.Ct. 2548 (summary judgment is appropriate if the moving party demonstrates that the nonmoving party's evidence is insufficient to establish an essential element of the nonmoving party's claim).

Nevertheless, even if Plaintiff was excused from performing under the contract, he has failed to allege that he has been damaged as a result of Defendants' conduct. Specifically, Plaintiff offers no evidence to rebut Defendants' proof that his Platinum Points currently have the same value on the II exchange market as they did when he first purchased his points in 2007. Additionally, Plaintiff fails to address the depositions of other Resort guests, which state that they enjoy the Resort facilities and believe that the Resort is well maintained. [Ellis Decl., ¶ 6.] Indeed, although more than 130,000 guests stay at the Resort each year, Defendants are aware of fewer then 15 complaints regarding mold in the last 8 years. [See id.] Thus, the only evidence Plaintiff produced in support of his claim that his points decreased in value was his own self-serving testimony as to his personal reasons for refusing to stay at the Resort, even though Defendants have done nothing to prevent Plaintiff from using his points. Hansen v. United States, 7 F.3d 137, 138 (9th Cir.1993); United States v. One Parcel of Real Property, 904 F.2d 487, 492 n. 3 (9th Cir.1990) (finding a conclusory, self-serving affidavit, lacking detailed facts and any supporting evidence, was insufficient to create a genuine dispute).10

Furthermore, although Plaintiff cites Sweet v. Johnson, 169 Cal.App.2d 630, 337 P.2d 499, 500 (1959), for the proposition that nominal damages are presumed as a matter of law to flow directly from a breach of contract, such argument was recently rejected by the Ninth Circuit in Ruiz v. Gap, Inc., wherein the Court specifically held that under the Ninth Circuit, "a breach of contract claim requires a showing of appreciable and actual damage." 380 Fed.Appx. 689, 691, 692 (9th Cir.2010) (rejecting the holding of Sweet v. Johnson.). Therefore, because Plaintiff does not put forth any evidence of actual and appreciable damages, nevertheless rebut Defendants' evidence of his non-payment of annual maintenance fees, the Court GRANTS Defendants' motion for summary judgment on Plaintiff's breach of contract claim.

II. Breach of Fiduciary Duty

Plaintiff's second cause of action alleges that Defendants owed him a fiduciary duty as a result of the Purchase and Sale Agreement documents, and Defendants violated this duty when they failed to maintain the Resort.11 [4AC ¶¶ 37, 38, 40.] Defendants argue Plaintiff's breach of fiduciary duty cause of action is synonymous with his breach of contract cause of action, and must fail because Plaintiff has failed to establish conduct or circumstances that elevate Defendants' obligations beyond those existing by virtue of the Purchase and Sale Agreement documents. [Doc. No. 128, 9:10-12.] Accordingly, because Plaintiff has failed to prove the existence of a fiduciary relationship, separate and apart from Defendants' contractual obligations, Defendants' maintain Plaintiff has failed to state a claim as a matter of law. Conversely, Plaintiff argues that a fiduciary relationship can be created either by contract or by operation of law. Therefore, a fiduciary relationship was created between Plaintiff and Defendants both by the 2007 purchase agreement12 and because the Welk employee who sold Plaintiff the Platinum Points held herself out as Plaintiff's agent.13 [Doc. No. 140, 11.]

The elements of a cause of action for breach of fiduciary duty are: (1) the existence of a fiduciary duty; (2) breach of the fiduciary duty; and (3) resulting damage. Pellegrini v. Weiss, 165 Cal.App.4th 515, 524, 81 Cal.Rptr.3d 387 (2008). A fiduciary relationship is created between parties to a transaction wherein one of the parties has a duty to act with the utmost good faith for the benefit of the other party. Gilman v. Dalby, 176 Cal.App.4th 606, 614, 98 Cal.Rptr.3d 231 (2009). "Absent such a relationship, a plaintiff cannot turn an ordinary breach of contract into a breach of fiduciary duty based solely on the breach of the implied covenant of good faith and fair dealing contained in every contract." Id.; Jhaveri v. ADT Sec. Servs., Inc., 2012 WL 843315 *4 (C.D.Cal. Mar. 6, 2012) (finding that California law rejects the idea that a contractual relationship gives rise to a fiduciary relationship absent conduct or circumstances that could reasonably elevate the parties conduct above those present by virtue of the contractual relationship). Moreover, the "relationship of seller to buyer is not one ordinarily vested with fiduciary obligation, even though sellers routinely make representations concerning their product, often on the basis of a claimed expert knowledge about its utility and value. In such transactions, the seller is held to the mores of the marketplace." Comm. On Children's Television, Inc. v. Gen. Foods Corp., 35 Cal.3d 197, 221, 197 Cal.Rptr. 783, 673 P.2d 660 (1983) (superseded by statute on other goods). Thus, unless a seller has taken on "duties beyond those of mere fairness and honesty in marketing its product," the law of fiduciary relationships is ill-suited to deal with such claims. Id.

In the present case, because Plaintiff has failed to allege, nevertheless refute Defendants' evidence regarding the existence of a fiduciary relationship above and beyond the contractual relationship between the parties, his breach of fiduciary duty claim necessarily fails.14 Moreover, because summary judgment is not a second opportunity to flush out deficiencies in the pleadings, Plaintiff cannot now assert for the first time in his opposition that the fiduciary relationship was created by representations of Defendants' employee. See Wasco Prods. Inc. v. Southwall Tech., Inc., 435 F.3d 989, 992 (9th Cir.2006). Accordingly, the Court GRANTS Defendants' motion for summary judgment with respect to Plaintiff's second cause of action for breach of fiduciary duty.

III. Negligence

Plaintiff's negligence claim alleges Defendants owed a duty to avoid foreseeable damages and refrain from engaging in tortious conduct. Plaintiff maintains Defendants breached this duty by selling time-share ownership points for dwellings that suffered from dangerous leaks, water intrusion, mold, mildew and/or fungus, and failing to maintain and repair those units. [4AC ¶ 43.] Plaintiff further asserts that under California law, "the same act may be both a breach of contract and a tort." Perry v. Robertson, 201 Cal.App.3d 333, 340, 247 Cal.Rptr. 74 (1988). Accordingly, Plaintiff does not dispute that his negligence claim seeks solely economic damages, but alleges that he should be permitted to go to trial on both his contract and tort causes of action regardless of the lack of economic injury.

Defendants respond, and the Court agrees, that Plaintiff is precluded from pursuing his negligence claim because it seeks recovery in tort for purely economic loss, and is thus barred by California's economic loss doctrine. See KB Home v. Super. CI, 112 Cal.App.4th 1076, 1079, 5 Cal.Rptr.3d 587 (2004) (holding that subject to certain exceptions, the economic loss rule bars recovery in tort for economic damages arising out of matters governed by contract). Under California law, the economic loss doctrine bars tort claims based on the same facts and damages as breach of contract claims. The doctrine "precludes recovery for `purely economic loss due to disappointed expectations,' unless the plaintiff `can demonstrate harm above and beyond a broken contractual promise.'" Multifamily Captive Grp., LLC v. Assurance Risk Managers, Inc., 629 F.Supp.2d 1135, 1146 (E.D.Cal. 2009) (quoting Robinson Helicopter Co. v. Dana Corp., 34 Cal.4th 979, 988, 22 Cal.Rptr.3d 352, 102 P.3d 268 (2004)); see also Cnty. of Santa Clara v. Atlantic Richfield Co., 137 Cal.App.4th 292, 328, 40 Cal.Rptr.3d 313 (2006) (stating that the economic loss rule applies unless "the plaintiff can establish that the fraud exposed the plaintiff to liability"). The rule seeks to "prevent the law of contract and the law of tort from dissolving one into the other." Robinson Helicopter, 34 Cal.4th at 988, 22 Cal.Rptr.3d 352, 102 P.3d 268 (internal quotation marks omitted). Thus, "conduct amounting to a breach of contract becomes tortious only when it also violates a duty independent of the contract arising from principles of tort law" and "exposes a plaintiff to liability for personal damages independent of the plaintiffs, economic loss." Id. at 989, 993, 22 Cal.Rptr.3d 352, 102 P.3d 268 (internal quotation marks omitted).

Furthermore, Plaintiff's reliance on Perry v. Robertson is misguided. In Perry, the plaintiff asserted both breach of contract claims and tort claims, alleging both economic loss and bodily injury. Therefore, at the conclusion of a jury trial awarding Plaintiff her attorneys' fees based on the breach of the contract claim, the court stated that plaintiff was not required to elect a remedy prior to the request for attorneys' fees. Id. at 342-45, 247 Cal.Rptr. 74. Here, however, because Plaintiff asserts recovery for purely economic loss, Perry is inapplicable. See e.g., Atlantic Richfield Co., 137 Cal.App.4th at 337, 40 Cal.Rptr.3d 313 ("cost of repair does not constitute a physical injury"). Accordingly, the Court GRANTS Defendants' motion for summary judgment with respect to Plaintiff's negligence claim.

IV. Private Nuisance

Plaintiff's fourth cause of action alleges Defendants "by their acts, conduct, failure to act, and/or omissions, created, maintained, exacerbated, and concealed a private nuisance and did not take any reasonable steps to immediately abate the nuisance, although requested to do so." [4AC ¶ 48.]

California law requires a disturbance of rights in land before a plaintiff may maintain a cause of action for private nuisance. See Birke v. Oakwood Worldwide, 169 Cal.App.4th 1540, 1549, 87 Cal.Rptr.3d 602 (2009); Venuto v. Owens-Corning Fiberglas Corp., 22 Cal.App.3d 116, 99 Cal.Rptr. 350 (1971). As defined by the Restatement Second of Torts, "[a] private nuisance is a nontrespassory invasion of another's interest in the private use and enjoyment of land."15 People v. McDonald, 137 Cal.App.4th 521, 534, 40 Cal.Rptr.3d 422 (2006), citing (Rest.2d Torts, § 821D, p. 100). In San Diego Gas & Electric v. Superior Court, 13 Cal.4th 893, 938, 55 Cal.Rptr.2d 724, 920 P.2d 669 (1996), the court held that in order to state a claim for private nuisance a plaintiff must establish three elements: (1) the plaintiff must prove an interference with his use and enjoyment of his property; (2) "the invasion of the plaintiff's interest in the use and enjoyment of the land [must be] substantial, i.e., that it cause[s] the plaintiff to suffer substantial actual damage;" and (3) "[t]he interference with the protected interest must not only be substantial, but it must also be unreasonable, i.e., it must be of such a nature, duration or amount as to constitute unreasonable interference with the use and enjoyment of the land." Id. See also California BAJI Instruction 8.60

Here, Defendants assert, and the Court agrees, that Plaintiff has failed to prove an interest in real property and thus his private nuisance claim must fail.16 As stated in the Department of Real Estate Public Report for the Welk Resort Group, ("Public Report"), the Platinum Points program provides a "multi-location, points-based, time-share use plan with a nonspecific time-share interest." [Doc. No. 128-7, p. 5.] Moreover, even though the Association manages the program for the use and benefit of the owners, the "owners do not receive an interest in real property."17 [Id.] In reply, Plaintiff does not refute Defendants' argument, but rests solely on the Court's previous order denying Defendants' motion to dismiss the instant claim.18 [Doc. No. 70; Doc. No 140, pp. 16-17.] Although the Court denied Welk's previous motion, when ruling on a motion for summary judgment, the court considers all the evidence in support or against the claim to determine if there is a genuine dispute.19 Therefore, the nonmoving party cannot simply rest on naked assertions in the complaint or unsupported declarations. See e.g., LeBlanc v. Salem, 196 F.3d 1, 2 (1st Cir.1999) (stating that when ruling on a motion for summary judgment the court must restrict its inquiry to facts supported by the record. It does "not give credence to empty rhetoric ... but credit[s] only those assertions that are supported by materials of evidentiary quality"); Nelson v. Pima Cmty. College, 83 F.3d 1075, 1081-82 (9th Cir.1996). ("[M]ere allegation and speculation do not create a factual dispute for purposes of summary judgment.").

Accordingly, the Court finds Defendants have submitted sufficient evidence to establish that Plaintiff's ownership of Platinum Points do not constitute a real property interest. Therefore, the burden shifts to Plaintiff to assert there is a genuine dispute with respect to the characterization of his interest. However, after searching the record for evidence to support Plaintiff's contentions, the Court finds none, and instead finds additional evidence in support of Defendants' claim.20 Moreover, even if the Court found that Plaintiff had a real property interest in his Platinum Points, Plaintiff has failed to present specific facts as to how the interference was both substantial and unreasonable.21 Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 256, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986) (finding the nonmovant must not rest on conclusory allegations and must present "specific facts showing there is a genuine issue for trial."); San Diego Gas & Elec. Co., 13 Cal.4th at 938, 55 Cal.Rptr.2d 724, 920 P.2d 669 (to sustain a cause of action for private nuisance there must be substantial and unreasonable interference with plaintiff's enjoyment of his land). Accordingly, the Court GRANTS Defendants' motion for summary judgment on Plaintiff's private nuisance claim.

V. Unfair Competition in Violation of California Business and Professions Code § 17200 et seq.

California's UCL prohibits unfair competition by means of any unlawful, unfair or fraudulent business practice. Cal. Bus. & Prof.Code §§ 17200-17210. Because the statute is written in the disjunctive, it prohibits three separate types of unfair competition: (1) unlawful acts or practices, (2) unfair acts or practices, and (3) fraudulent acts or practices. Cel-Tech, 20 Cal.4th at 180, 83 Cal.Rptr.2d 548, 973 P.2d 527; Reams v. Ford Motor Co., 567 F.3d 1120, 1127 (9th Cir.2009). Here, Plaintiff's fifth cause of action alleges Defendants violated all three sub-parts of the UCL. [Doc. No. 58, p. 16.] Defendants assert Plaintiff's UCL claim fails for a multitude of reasons, including lack of standing and failure to proffer sufficient evidence to support a violation under the unlawful, unfair, or fraudulent prong.

1. Standing Under the UCL

Defendants first argue Plaintiff lacks standing to sue under the UCL. Specifically, Defendants contend that Plaintiff (1) has not suffered "injury in fact" because he has not experienced any physical injuries and the value of his Platinum Points have not diminished in value; (2) has not suffered a legally cognizable injury because he is still able to use his Points; and (3) even if Plaintiff had evidence that his Platinum Points had diminished in value, there is no casual connection between Defendants' alleged wrongdoing and Plaintiff's speculation as to the value of his Platinum Points. [Doc. No. 128, 14:15-25.] Conversely, Plaintiff relies on Kwikset Corporation v. Superior Court, in which the California Supreme Court stated that there are "innumerable ways in which economic injury from unfair competition may be shown" including: (1) when a plaintiff surrenders more in a transaction than he otherwise would have; (2) has a present or future property interest diminished; (3) is deprived of money or property to which he has a cognizable claim; or (4) is required to enter into a transaction, costing more money or property, that would otherwise have been unnecessary. 51 Cal.4th 310, 323, 120 Cal.Rptr.3d 741, 246 P.3d 877 (2011). Thus, Plaintiff argues that just as the plaintiff in Kwikset would not have bought the padlock if the seller had disclosed where it was really made, he would not have purchased Platinum Points from Welk had he known of the mold issues at the Resort. [Martinez Decl., ¶ 7.]

To have standing under the UCL, as amended by Proposition 64, a plaintiff must establish that he has (1) suffered an injury in fact; and (2) lost money or property as a result of the unfair competition. Cal. Bus. & Prof.Code § 17204; Walker v. Geico Gen. Ins. Co., 558 F.3d 1025, 1027 (9th Cir.2009). The "as a result of language in Section 17204 requires the plaintiff to show a causal connection between the defendant's alleged UCL violation and Plaintiff's injury. See Rubio v. Capital One Bank, 613 F.3d 1195, 1204 (9th Cir.2010). "In approving Proposition 64, the California voters declared their intent to prohibit private attorneys from filing lawsuits for unfair competition where they have no client who has been injured in fact under the standing requirements of the United States Constitution." Buckland v. Threshold Enters., Ltd., 155 Cal.App.4th 798, 814, 66 Cal.Rptr.3d 543 (Cal.Ct.App.2007) (internal quotations omitted). Thus, to plead a UCL claim, a plaintiff must show he has suffered a distinct and palpable injury as a result of the alleged unlawful or unfair conduct. Buckland, 155 Cal.App.4th at 814, 66 Cal.Rptr.3d 543 (quoting Havens Realty Corp. v. Coleman, 455 U.S. 363, 372, 102 S.Ct. 1114, 71 L.Ed.2d 214 (1982)) (internal quotation marks omitted). The requisite injury must be "an invasion of a legally protected interest which is (a) concrete and particularized, and (b) actual or imminent, not conjectural or hypothetical." Buckland, 155 Cal.App.4th at 814, 66 Cal.Rptr.3d 543 (quoting Lujan v. Defenders of Wildlife, 504 U.S. 555, 560, 112 S.Ct. 2130, 119 L.Ed.2d 351 (1992)) (internal quotation marks omitted).

Cases decided since Proposition 64 have concluded that a plaintiff suffers an injury in fact for purposes of standing under the UCL when he or she has:

Therefore, after Kwikset, "plaintiff's who can truthfully allege they were deceived by a product's label into spending money to purchase the product, and would not have purchased it otherwise, have `lost money or property' within the meaning of Proposition 64 and have standing to sue." Kwikset, 120 Cal.Rptr.3d 741, 246 P.3d at 881.

Here, the Court finds Plaintiff's claim fails as a matter of law because he has failed to meet the standing requirement under the UCL. Specifically, the Court finds Plaintiff's reliance on Kwikset misguided as the facts and circumstances in Kwikset are distinguishable from the instant case. Whereas the court in Kwikset found that consumers had suffered injury in fact when certain locksets were labeled, "Made in America," when in fact they were not, here, although Plaintiff alleges that an employee of Welk stated that the Resort was "clean, safe, and well-maintained," he offers no proof to support the assertion that these statements were in fact false. [Martinez Decl., ¶ 7.] For example, other than his own self-serving declaration, Plaintiff's only proof to support his contention are several emails between Wade Brent, the Chief Engineer of Welk, and Sean Coogan, Welk's General Manager, wherein the two discussed mold remediation and terminate issues in several units. See e.g., Hansen v. United States, 7 F.3d 137, 138 (9th Cir.1993); United States v. One Parcel of Real Property, 904 F.2d 487, 492 n. 3 (9th Cir.1990) (finding a conclusory, self-serving affidavit, lacking detailed facts and any supporting evidence, is insufficient to create a genuine issue of material fact). However, although Plaintiff offers this email evidence to support his argument, he fails to refute statements by Sean Coogan, wherein Coogan states that the Resort has from time to time found mildew or mold growth, but upon discovery, takes immediate steps to implement appropriate remedial measures.23 [Coogan Decl. H9.] Thus, Plaintiff's evidence supports the argument that when Welk was made aware of mold issues at the Resort, it dealt with such issues in a timely fashion.

Accordingly, unlike in Kwikset, where it was undisputed that all the locksets were not in fact "Made in America," here, Plaintiff has failed to offer proof that the Resort is not otherwise "clean, safe, and wellmaintained," or that all units at the Resort are infested with mold. Therefore, as Plaintiff is not barred from using his Platinum Points at the Resort or any other non-Welk facility, he has not shown that he has "lost money or profits" within the meaning of Proposition 64. Nevertheless, even if the Court found Plaintiff had standing under the UCL, Plaintiff has failed to produce sufficient evidence to prove Defendants actions were unlawful, fraudulent, or otherwise constituted unfair business practices under the UCL.

2. Unlawful Business Practices

By proscribing "any unlawful" business practices Section 17200 "borrows" violations of other laws and treats them as unlawful practices that the unfair competition law makes independently actionable. Cel-Tech Commc'ns, Inc. v. Los Angeles Cellular Tel. Co., 20 Cal.4th 163, 83 Cal.Rptr.2d 548, 561, 973 P.2d 527 (1999). Thus a "violation of almost any federal, state, or local law may serve as the basis for a[n] [unfair competition] claim." Plascencia v. Lending 1st Mortg., 583 F.Supp.2d 1090, 1098 (N.D.Cal.2008) (citing Saunders v. Super. Ct, 27 Cal.App.4th 832, 838-39, 33 Cal.Rptr.2d 438 (1994)). Progressive West Ins. Co. v. Yolo County Super. Ct. (2005) 135 Cal.App.4th 263, 287, 37 Cal.Rptr.3d 434 ("An unlawful business practice under [Business and Professions Code] section 17200 is an act.or practice, committed pursuant to business activity, that is at the same time forbidden by law.") (internal quotations omitted).

Plaintiff alleges that Defendants engaged in "unlawful" conduct by violating: (1) California Civil Code § 2079 (failure of a real estate broker or salesperson to a prospective purchaser of residential real property to conduct a visual inspection of the property offered for sale and to disclose to that prospective purchaser all facts materially affecting the value or desirability of the property); (2) California Civil Code § 1102.6 (failure to provide an accurate and current "Real Estate Transfer Disclosure Statement"); and (3) California Civil Code § 1710 (fraudulently suppressing information about the existence of mold).24 However, because Sections 2079 and 1102.6 apply only to the purchase of real property comprised of four units or less, and the Court has already found that ownership of Platinum Points do not constitute an interest in real property, nevertheless that Welk Resort San Diego has over 650 units — more than the statutory maximum — such violations cannot constitute predicate acts under the UCL unlawful prong.25 Similarly, because Section 1710 only defines "deceit," and does not provide an applicable violation, such provision cannot be the basis of Plaintiff's claim.26 See Samura v. Kaiser Found. Health Plan. Inc., 17 Cal.App.4th 1284, 1301, 22 Cal.Rptr.2d 20 (1993) (finding that various code sections detailing legislative purpose and setting forth disclosure requirements could not be enjoined under the UCL"). Accordingly, the Court GRANTS Defendants' motion for summary judgment under the unlawful prong alleging violations of California Civil Code Sections 2079,1102.6, and 1710.

3. Fraudulent Business Practices

Plaintiff's allegations under the fraudulent prong fail for similar reasons. To state a claim for fraud under the UCL a plaintiff must show that "reasonable members of the public are likely to be deceived" by the alleged unfair business practice. Rubio v. Capital One Bank, 613 F.3d 1195, 1204 (9th Cir.2010) (internal quotations omitted).27 Deception can be "based on representations to the public [that] are untrue, and also those which may be accurate on some level, but will nonetheless tend to mislead or deceive." Mass. Mutual Life Ins. Co. v. Super. Ct. (2002) 97 Cal.App.4th 1282, 1289-90, 119 Cal.Rptr.2d 190; Prata v.Super. Ct. (2001) 91 Cal.App.4th 1128, 1137, 111 Cal.Rptr.2d 296. The determination as to whether a business practice is deceptive is based on the likely effect such practice would have on a reasonable consumer.28 Lavie v. Procter & Gamble Co. (2003) 105 Cal.App.4th 496, 507, 129 Cal.Rptr.2d 486. Puentes, 72 Cal.Rptr.3d at 909 ("Unless the challenged conduct targets a particular disadvantaged or vulnerable group, it is judged by the effect it would have on a reasonable consumer.").

"[I]n order to be deceived, members of the public must have had an expectation or an assumption about" the matter at hand. Bardin v. Daimlerchrysler Corp., 136 Cal.App.4th 1255, 39 Cal.Rptr.3d 634, 639-48 (2006). Although "surveys and expert testimony regarding consumer assumptions and expectations may be offered," they are not required. Nevertheless, isolated examples of actual deception are insufficient to state a claim under the UCL's fraudulent prong. See Clemens v. DaimlerChrysler Corp., 534 F.3d 1017, 1026 (9th Cir.2008). Moreover, where a plaintiff alleges that the defendant failed to disclose material facts, the plaintiff must first establish that the defendant had a duty to disclose those facts. Berryman v. Merit Prop. Mgmt., Inc., 152 Cal.App.4th 1544, 1557, 62 Cal.Rptr.3d 177 (2007) ("Absent a duty to disclose, the failure to do so does not support a claim under the fraudulent prong of the UCL.").

Here, Plaintiff alleges Defendants violated the fraudulent prong by failing to disclosure to consumers that time-share dwellings at the Resort suffered from dangerous leaks, water intrusion, mold, mildew, and/or fungus; failed to truthfully respond to inquiries by time-share point owners regarding the condition of the resort; and disseminated false and misleading statements regarding the condition of time-share dwellings. (Doc. No. 58, p. 16:19-28-17:1-3.) Moreover, Plaintiff alleges that the "Welk Defendants had a duty to disclose the mold issues in light of the fact that (i) Plaintiff advised the Welk Defendants about the specific reason for his purchase; and (ii) the Welk Defendants assured Plaintiff, in light of Plaintiff's stated reasons for the purchase, that the Resort was safe." [Doc. No. 151, p. 3:20-24.] Conversely, Defendants contend they were under no legal duty to disclose the presence of naturally occurring substances, and nevertheless, Plaintiff presented no evidence that the Resort was not safe and or well-maintained.

Although Plaintiff does not need to present evidence that he was "actually deceived" by Defendants conduct, to prevail, Plaintiff must produce evidence showing "a likelihood of confounding an appreciable number of reasonably prudent purchasers exercising ordinary care." See Clemens, 534 F.3d 1017 at 1026. Plaintiff has failed to met this burden. For example, similar to Dougherty v. American Honda Motor Company, 144 Cal.App.4th 824, 830, 51 Cal.Rptr.3d 118 (2006), wherein the California Court of Appeal found the public was not likely to be deceived because "[t]he only expectation buyers could have had about [a particular] engine was that it would function properly for the length of [the manufacturer] express warranty," here, the only expectation buyers of Platinum Points could have had with respect to the maintenance and cleanliness of the Resort, even taking into account Defendants' representations, was that its would be clean, safe, and well maintained. Thus, even though Defendants may have assumed a duty to Plaintiff by voluntarily responding to his inquiries regarding the maintenance and suitability of the Resort for his son, aside from Plaintiff's bare allegations, he has produced no evidence to suggest that a reasonable consumer would have expected or assumed that the entire Resort was, and has always been, free of any mold, mildew, or water intrusion. See e.g., In re Sony Grand Wega KDF-E AlOl A20 Series Rear Projection HDTV Tel. Litig., 758 F.Supp.2d 1077, 1089 (S.D.Cal. 2010) (dismissing plaintiff's claims for failing to allege actual misstatements about "absolute characteristics of the televisions"). This is only further compounded by the fact that Plaintiff has not shown that Defendants made "affirmative misrepresentations" as to the safety and maintenance of the Resort. Accordingly, the Court GRANTS Defendants' motion for summary judgment under the fraudulent prong.

4. Unfair Business Practices

Unfair business practices are not defined under the UCL. Davis v. HSBC Bank Nevada, N.A., 691 F.3d 1152, 1169 (9th Cir.2012). Accordingly, there are two opposing lines of California appellate court opinions defining what constitutes an "unfair" business practices for purposes of the UCL. See, e.g., Morgan v. Harmonix Music Sys., Inc., 2009 WL 2031765, at *4 (N.D.Cal. July 7, 2009) (noting the split in authority); Bardin v. Daimlerchrysler Corp., 136 Cal.App.4th 1255, 39 Cal.Rptr.3d 634, 639-48 (Ct.App.2006) (same). "One line defines `unfair' as prohibiting conduct that is immoral, unethical, oppressive, unscrupulous or substantially injurious to consumers and requires the court to weigh the utility of the defendant's conduct against the gravity of the harm to the alleged victim." Id. (citing Smith v. State Farm Mut. Auto. Ins. Co., 93 Cal.App.4th 700, 113 Cal.Rptr.2d 399, 415 (CtApp. 2001)). "The other line of cases holds that the public policy which is a predicate to a consumer unfair competition action under the `unfair' prong of the UCL must be tethered to specific constitutional, statutory, or regulatory provisions." Bardin, 39 Cal.Rptr.3d at 636 (citing Sciipps Clinic v. Super. Ct, 108 Cal.App.4th 917, 134 Cal.Rptr.2d 101, 116 (2003)).

Here, Plaintiff's allegations under the unfair prong fail under either test. First, the undisputed evidence in this case shows that although the Resort is not immune to mold, mildew, and/or water intrusion issues, when these conditions occur, the Resort takes steps to immediately remedy the problem. [Doc. No. 128, Coogan Decl., ¶ 9.] Moreover, although Plaintiff is entitled to know about the presence of mold, mildew, or water intrusion issues at the Resort, failure to disclose such issues without inquiry does not constitute "unfair" conduct. See e.g., Clemens, 534 F.3d 1017 at 1027 (citing Daugherty, 144 Cal.App.4th at 839, 51 Cal.Rptr.3d 118) ("[T]he failure to disclose a defect that might, or might not, shorten the effective life span of an automobile part that functions precisely as warranted throughout the term of its express warranty cannot be characterized as causing a substantial injury to consumers, and accordingly does not constitute an unfair practice under the UCL."). Second, because the Court has already found that Plaintiff's alleged violations under the unlawful prong fails, Plaintiff cannot properly tether his "unfair" allegations to an applicable statutory violation. Accordingly, the Court GRANTS Defendants' motion for summary judgment under the unfair prong.

VI. Breach of the Implied Warranty of Habitability

Plaintiff's sixth cause of action alleges Defendants breached the implied warranty of habitability by (1) allowing water to intrude into the time-share dwellings and Resort; (2) failing to repair, in a timely and reasonable manner, the defective conditions in and around the timeshare dwellings and the Resort; (3) failing to abate the mold, mildew and/or fungus throughout the time-share dwellings and Resort; and, (4) failing to notify Plaintiff of the presence of mold, mildew and/or fungus and the health risks associated with such conditions.29 [4AC ¶ 66.] Defendants argue that because Plaintiff is not Welk's tenant, Plaintiff's claim fails as a matter of law. [Doc. No. 128, p. 16.] The Court is inclined to agree.

"There is a common law implied warranty of habitability in residential leases in California ..." Fairchild v. Park, 90 Cal.App.4th 919, 924, 109 Cal.Rptr.2d 442 (2001) (quoting Green v. Superior Court, 10 Cal.3d 616, 619, 111 Cal.Rptr. 704, 517 P.2d 1168 (1974)). Accordingly, a landlord has a "duty to maintain leased premises in a habitable condition during the term of the lease." Green, 10 Cal.3d at 623, 111 Cal.Rptr. 704, 517 P.2d 1168. Violations of the implied warranty of habitability are tethered to violations of the state's housing codes. See Green, 10 Cal.3d at 637, 111 Cal.Rptr. at 719, 517 P.2d 1168. Accordingly, "substantial compliance with applicable building and housing code standards, which materially affect health and safety, will suffice to meet the landlord's obligations under the common law implied warranty of habitability." Id.

Here, however, because Plaintiff has failed to present any evidence to rebut Defendants' argument that Plaintiff's Platinum Points are not in the nature of a lease, as they do not constitute an interest in real property, the Court finds Plaintiff has failed to present a genuine dispute. See Fairchild 90 Cal.App.4th at 924, 109 Cal.Rptr.2d 442 (holding the implied warranty is implied in all residential leases in California) (emphasis in original). To present a genuine dispute, and thereby survive summary judgment, Plaintiff cannot hang his hat on the Court's ruling at the motion to dismiss stage. See Jiminez v. Accounts Receivable Mgm't, Inc., 2010 WL 5829206 *4 (C.D.Cal. Nov. 15, 2010) (additional evidence is required once the Plaintiff proceeds past the pleading stage). Moreover, even if Plaintiff could prove that ownership of Platinum Points gave rise to a claim for breach of the implied warranty of habitability, Plaintiff has failed to provide evidence that the Resort is not in compliance with applicable housing codes. To the contrary, the only evidence Plaintiff presents is that there were mold problems at the Resort in 2009, and when such problems were uncovered, the Resort took steps to remedy the issue. Accordingly the Court GRANTS Defendants' motion for summary judgment with respect to Plaintiff's sixth cause of action alleging breach of the implied warranty of habitability.

CONCLUSION

For the reasons set forth above, the Court GRANTS Defendants' Motion for Summary Judgment in its entirety. The Clerk of the Court is instructed to enter judgment accordingly.

IT IS SO ORDERED.